Distribute the tools throughout the purchase phases Once you have defined your ideal customer and become familiar with the web marketing tools, you can distribute them in the different stages of the purchase, writing them in the lines found in each box of the table. In phase 1 your customer searches for information starting from his need or problem. In this phase, for example, he will search, as we have already said, for "how to deal with headaches": you can therefore involve him with the blog and with the SEO tool - informational keywords.
In phase 2 , however, the customer has a defined need : for kazakhstan number data example, he is looking for a hotel in the center of Rome. At this stage you can intercept it, for example, with the SEO tool - transactional keywords and AdWords. In phase 3 the customer is in the decision phase : he is carefully examining what you offer and perhaps comparing it with what your competitors offer.
Here, for example, good graphics and good copywriting can help you: here, for example, direct online sales and more generally all those tools that make purchasing simple and safe can help him. In phase 5 the customer uses your product or service : here they can help, for example, with a guide and more generally all those tools that make using the product or service simple and pleasant.