Tips to protect your company's security and avoid a brand crisis

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Written by Zulay Montero Maldonado
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The business context has been changing in recent years, following the path marked by the arrival and implementation of new technologies. Today, practically all companies are, in one way or another, present on the Internet . Through corporate websites, social media profiles, blogs or through platforms that allow notifications to be sent to their customers: Apps, email marketing, among others.

Potential buyers use digital channels to search for alternatives before making their purchase decision. Traditional marketing, which focused on the product, has given way to a more human marketing, focused on the needs and characteristics of the user. In this new paradigm, it is no longer enough for brands to have a presence on the Internet. It is increasingly necessary for them to be interested in knowing their potential audience and developing an attractive Value Proposition that manages to capture the attention of potential customers.

Capturing quality leads is one of the main nigeria phone data aspirations of companies today. It involves collecting information from people who, first, have been attracted by what the brand offers and, furthermore, may be interested in purchasing its products.

A database of potential customers is a treasure trove. It allows you to gather demographic information, establish an age range, and learn other data that helps to create a profile of the brand's ideal customer, or in other words: its Buyer Persona. Once this objective has been achieved, the most delicate part of the customer's journey with the brand begins: How to treat and protect the data that they have provided to the company?

Privacy policies and data protection laws were created to protect data and ensure customer security. Companies interact with their customers through various channels and must be aware of the existence and operation of these regulations on all of them. The rapid expansion of new technologies has meant that not all companies have been able to adapt to the digitalisation required to process data.

At this point, training in concepts such as Business Intelligence is essential, as it allows for the development of learning based on Datawarehouse and the understanding of other concepts such as the Datamarting methodology and SQL Server tools that allow for effective integration of services.

Continuous training is a value for both the employee who receives it and the company in which it is carried out. Although at first glance so many unfamiliar terms may seem shocking, an appropriate training itinerary will allow us to understand the behaviour of the data provided by users, as well as guarantee their privacy through appropriate treatment of the same.

This process, called data mining, allows workers to expand their knowledge in the management of data intelligence tools applied to the business environment. In this way, they will have the necessary skills to transform said data into useful information and optimize both decision-making processes and the achievement of objectives.