Sister Mulan columnist of Everyone is a Product Manager

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Former brand director of MINISO Cheng Jinlan. This article was originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author’s own opinions. The Renrenshishizhan product manager platform only provides information storage space services. How to do marketing planning? Zhang Zhuanjia Follow 2023-06-04 1 Comment 6588 Views 52 Favorites 21 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00:00The core value of a product manager is to be able to accurately discover and meet user needs, convert user needs into product features, and collaborate.



Align resources to promote implementation and create commercial value Marketing planning is centered on consumer demand and can help companies improve their management level, efficiently allocate their limited resources, reduce future uncertainties, enhance market competitiveness, and improve profitability. How to make a number library successful marketing plan? The author of this article analyzes this, let's take a look . For a novice who wants to learn marketing planning, the most practical thing is to have a practical method that allows him to independently and completely complete a planning plan based on an extremely simple methodology. As a newcomer, you must first understand what planning is: Planning is the pre-design of marketing plans and specific strategies based on the analysis of market conditions and the effective use of corporate resources to achieve the desired expectations. To understand what planning does: Marketing planning is centered on consumer demand and can help companies improve their management level.



, efficiently allocate its own limited resources, reduce future uncertainties, enhance market competitiveness and improve profitability. To understand the logic between several common concepts: Marketing planning: mainly grasps the direction of marketing activities, and the content of planning is included in marketing management. (Focus on the application of marketing theory in practice) Marketing plan: Make advance arrangements for the people, money and materials involved in the marketing activities, and implement the results of the marketing plan into specific actions step by step. Marketing Management: An explanation of marketing theory, telling you what marketing involves, how to do it and why to do it. To understand the principles on which planning is based : 1 ) The principle of people-oriented We must be consumer- centric and closely connect corporate behavior with consumers; marketing plans cannot be separated from people inside and outside the company.