Fengchao, which unilaterally announced "charging" during the epidemic in 2017, was ridiculed and even spurned by the Chinese people not because of the price of a few cents but because of the rough implementation and selection of charging time without confirmation from multiple parties. The way to minimize this impact is to make price increases public and transparent; you can also add or remove services that allow members to order a la carte because people are generally not very sensitive to price changes in single transaction fees.How to reduce prices? Reducing prices seems easy, after all, people love discounts. However, there are some challenges to keep in mind when reducing prices.
First, it is difficult to adjust the price back to the original price once qatar whatsapp resource it is reduced, so make sure that the price reduction is the right choice. Second, the price reduction may symbolize a decrease in the value or reputation of membership. Finally, it is difficult and unethical to reduce the price for new members while maintaining a higher price for loyal old members. However, if your costs have dropped significantly or you are facing competitive pressure, you may need to reduce prices. You must make sure that the price reduction is in your favor. Even if you have millions of members, you should remember this because members have established a lasting relationship with you and expect you to clearly explain the reasons for the price change to them.
This is also a right they should have. Netflix's price reduction method in 2017 is worth referring to. In 2017, the survey results of the American evaluation website showed that nearly a quarter of users wanted to cancel their subscriptions by the end of the year. Among them, / of the respondents said that the high fees were the main reason, and / said that the content was no longer attractive. Of the respondents, they wanted to switch to other streaming service providers. In January, Netflix announced that it would launch a low-cost membership package with a monthly fee of about US$100,000, but the programs watched by users of this package included advertisements.
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