After reviewing five brand cases

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Including Meike Landou, Ulike , Kongke Instant Noodles, Telanis , and Deyou, we found that their commonality is that after the product has been verified by traffic, it is further broken through the circle through segmentation. However, offline media is only an amplifier. The fundamental way to build brand power is to find your own differentiated advantages. Every new consumer brand must think clearly about three questions: What are the advantages of the product? What are the differences with competitors? What are the pain points of consumption? Only by answering these questions can we see the advantages and disadvantages of the brand and better use centralized media such as Focus Media to establish " brand mindset ."

" This is a real moat. 4. Analyst Comments Another 618 is coming, and many brands have said that they can no longer roll . Everyone realizes that discounts and promotions cannot bring long-term growth. Node promotions have become normalized, and some brands have tried to break away from the platform mechanism, return to their own marketing phone database rhythm, and take the initiative in pricing. And these actions are all based on " brand " . Brands are looking for new growth, and the biggest growth in the future will come from " brand power " . Traffic is countless zeros , and the brand is the first one . Instead of chasing the dividends of different traffic platforms , it is better to create brand compound interest. At a crossroads, all brands have reached the point where they need to make a choice. By jumping out of the traffic trap and looking at the future with a long-term perspective, perhaps they can find a way out .



Author: Jingmin Original title: The more traffic, the faster you die? 5 cases to see the " counter- common sense " growth path Source public account: Knife Skills Research Institute ( ID : DigipontClub ), insight into new consumption , empowerment of new brands, analysis of new marketing, and creation of good Chinese brands. This article is sponsored by @刀法研究院, a cooperative media of Everyone is a Product Manager Authorized release, reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The views expressed in this article only represent the author himself, and the Renrenshishi Product Manager platform only provides information storage space services. Grayscale Cognitive Society Focus on 2023- .