Find Your Keyword Opportunities

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Once you have your list, you can easily apply one of the predefined filters to get quick insights. Select your site from the "Keyword details for:" drop-down menu to tailor the report to your site.

Shared — keywords for which all entered competitors rank (in the top 100).
Missing — keywords that all entered competitors rank for, but your site does not.
Weak — keywords for which your site ranks lower than your competitors.
Strong — keywords for which your site ranks higher than your competitors.
Unique — keywords that only your site ranks for.
All — the set of keywords these sites rank for.
Now, by applying advanced filters, find the keywords for which your competitor ranks higher than you, and list them. These are keywords that you should consider right now.

Find out where your competitors are ranking ivory coast phone data poorly in the SERPs for relevant keywords and try to outrank those rankings with your content. If they are stuck on the second page, you can still aim for the first page and gain visibility in the SERPs.

This can be done using a position filter: rankings between 11 and 20.

Filter positions from 11 to 20 in Keyword Possibilities
Another tactic is to find keywords that you and your competitor have in common, but for which your site ranks lower.

To do this, select the “Low” filter with your site in the drop-down menu.

Weak keyword details in Semrush Keyword Opportunities
In theory, these are low-hanging fruit: since you're already ranking for these pages, you may just need to improve your on-page SEO or some internal linking to give these pages a boost and allow them to overtake the others.

5. Build Rapport and Take Next Steps