Four elements that help to manage information without smudges and to maintain sense, internal coherence and rhythm. I called them Attack, Shoulder, Central body and Closing, and they have a very specific function: Attack: it is the starting point of the text, and coincides with the journalistic lead. It has multiple functions: for those who write, it is the antidote to the dreaded blank page, for those who read it is like a compass. A good Attack, in fact, orients the reader, focuses his attention on a specific topic, provides him with the necessary coordinates to immediately come into contact with the content, without wasting time.
Indeed, a good Attack takes the reader by the hand, and switzerland number data brings him with him into the text, inviting the reader to take a path from which he will be able to emerge improved. Shoulder: a good Attack cannot work without the Shoulder that supports and strengthens it, validating what has been promised to the reader and adding all the fundamental elements to the understanding of a specific topic. To work, the Shoulder needs the famous 5Ws theorized by Anglo-Saxon journalism: Who, What, Where, When, Why.
The Anglo-Saxon school attributes to these five elements the ability to fully describe a fact or news item. Usually Attack and Shoulder occupy 30% of a newspaper article: in the case of can vary a little. Central body: this is the space where all the useful information is developed to further explore the content explained in the Shoulder. Specifics, enrichments, details, stimuli: everything that can provide the reader with input capable of further contextualising what we are telling should be placed here.