Having a Chinese website is key to doing B2B marketing in China

[Jahangir655]

Every time we are helping a company to enter the Chinese market, one of the first questions we’ll ask is “Do you have a Chinese website?”. Indeed, having a Chinese website is necessary, not only because not everyone in China is fluent in English, but simply because only Mandarin keywords will rank a lot better on Baidu (which keep in mind, is China’s biggest search engine).

Moreover, Chinese consumers are more likely to click on a Chinese webpage rather than an English website. Hence, you can’t neglect the importance of providing a website in simplified Chinese, if you want to target companies and distributors in Mainland China.

B2B Marketing in China: Altsignals-website
Website by GMA
How you should organize your Chinese website?
You should organize the website methodologically to make the navigation seamless, with a clear presentation as well as a professionally designed website that might vary according to your field of activities.

Be sure that B2B clients will know within a few seconds if you are cambodia telegram number reliable or not according to the presentation of your website: it should reflect your capacities to adapt to the Chinese market and give them the confidence to work with you. On your website, you also need:

Contact form
A phone number that is easy to find
Pricing Pages
A QR code to your WeChat official account (and other social media accounts if available)
A live chat would be great as well
B2B Marketing in China: IBM-Chinese-website
IBM’s Chinese website
Design a mobile-friendly website
China has more mobile phone users than any other country, so it’s important that your website is optimized for viewing on a smartphone. Your site should be easy to read and understand – with an average text size no larger than 12pts or less in order to accommodate smaller screens (and avoid wasting time).

In addition, make sure you’re making use of all screen space by implementing responsive web design techniques like fluid grids with flexible sizing options and content-aware image scaling.

As B2B marketing, you may find this advice a bit counter-intuitive, as you are used to seeing on your google analytics that most of your traffic comes from desktop users but just as Google is now using the mobile-friendliness of a website as a ranking criterion, so does Baidu.