If we pay attention to the history and evolution of social networks , Twitch's business model together with criticism of YouTube has caused a significant transition of content creators from YouTube to Twitch in recent years .
Twitch began reaching out to YouTube content creators promising them higher earnings, and the results were not long in coming. Many creators have publicly stated that they earn more income through Twitch than YouTube , even with fewer views and followers.
Some of the most notable movements were those of creators such as PewDiePie, Casey Neistat, Logan Paul, Wismichu, AuronPlay or El Rubius to name a few.
YouTube was quick to fight back, signing exclusive ukraine number data streaming contracts with Twitch gamers like Valkyrae, LazarBeam and Muselk for its YouTube Gaming service and bringing back some of its lost stars. Even Facebook Gaming started to make its move in the gaming market. It seems that the video game live streaming war has only just begun.
Currently Twitch has its own ecosystem of major reference influencers, in which in addition to the aforementioned Rubius or Auronplay, in Spain two names stand out above the rest: TheGrefg , who for a long time held the audience record for a live stream on this platform, and Ibai Llanos , who dethroned him in June 2022 with the live stream "LaVelada" (3.3 million viewers), and broke records again in 2023 with "La Velada del Año 3" with 3.4 million viewers . Llanos is undoubtedly the best-known face for non-Twitch users, thanks to, among other initiatives, his activity in the field of eSports or his alliance with footballer Gerard Piqué.