These free offers are a lead generation strategy designed hong kong whatsapp number to turn free users into paying customers. And the reason it works so well is because the free templates are truly free and useful. There is real value in this freebie. At the same time, any business that uses Proposify's free proposals will find that editing, moving, and managing proposals manually takes a little more time than they'd like. This is certainly a more labor-intensive process than if you were using Proposify's solution, and this is where the lead generation strategy delivers value to the product and shows people exactly where they can sign up.

You want to make the most of that investment. So it makes sense to take that content, organize it into relevant groups, and then turn it into much larger pieces of content. For example, all of your blog posts about running a business could be combined into a comprehensive guide to running a business that business owners would be interested in downloading. You know your audience is already interested in these topics because they generate traffic. You also know which of these topics they are most interested in based on the amount of traffic individual pieces of content generate and the engagement your social media posts attract.