At this point you may be wondering if you need to be a marketing expert to create a brand identity. The truth is that no, like so many other tasks that “ one-stop entrepreneurs ” perform, this is something you can do little by little (for example, through the MVP model).
So, if you are going to do it yourself, it is important that you dedicate time to arrive at a final product that serves the branding purposes we mentioned. Otherwise, you can hire a specialized marketing agency to develop the work.
If you have a budget that can be allocated to this task, it is certainly a good investment, since a professional with experience in the subject knows the tools to do it and can give you guidelines that help cambodia phone data you maintain the identity in future designs.
Regardless of who does the work, let's take a step-by-step guide to creating a brand identity .
1. Research the market
This process begins with thorough market research. You may have done this when you created your brand. If so, you've already done some of the work.
This report will allow you to understand your niche in depth and capture it in a document that you can refer to again when thinking about other types of business strategies.
At this point we recommend that you prepare a brief or “summary”. A company brief should contain its history, the objectives to be achieved, the region and target audience, the resources available to invest in marketing and its deadlines.
We advise you to dedicate time and attention to the ideas of mission, vision and values, these are the pillars on which you will build a solid brand identity. To do this, it is very useful to hold a brainstorming session and put on the table all your ideas about what aspects cannot be missing in your brand identity.
Finally, it can also be very enriching to carry out a SWOT analysis of your business to thoroughly understand the sector you are entering and plan actions with clear strategies.
2. Design the visual elements
Once you know your business and the niche it belongs to, it's time to materialize all the ideas. Each graphic piece is an opportunity to express and enhance your brand through branding.
If you can solve any or all of these points by working with a designer, it is ideal because he or she will be able to graphically capture the messages you left in your market research . Otherwise, start by creating the brand's visual identity yourself.
Logo: This is not the entire brand identity, but it is the calling card and symbol that everyone will have in mind when they think of it.
Colors and typography: these tones, along with the main typography you choose, should make up your designs so that the public recognizes your brand.
We share with you a guide on the color wheel that can help you in this task.
Templates: pre-designs that will serve as a basis for similar graphic pieces, for example, banners for your store or flyers to promote the launch of a new product.
3. Integrate the visual identity into the brand
Now is the time to maximize the brand identity you created. After the work of analysis and knowledge of both your business and the market in which it is immersed and the design of the visual, it is time for everything to come together.
To understand this, let's think about a brand identity example . Imagine a baby clothing brand with a logo that expresses love and care, and the language of your posts should follow that same tone.
To take care of this, it is a good idea to create a style and brand usage guide. This document can include the information you have already gathered in the previous sections and go into depth, mainly, on the language you are going to use.
Your brand's voice and tone, the words you're going to use in all your graphic pieces, even on product packaging, emails or the way you communicate with them when it comes to giving them support. All of these points make a difference when customers come into contact with your brand.
Remember that the primary goal is to establish an emotional bond with each of your customers. This will improve their shopping experience and encourage them to remember and recommend you.