At QuestionPro we care about always being up to date with the most relevant topics but above all we want our users to stay informed about what is happening in the sector that interests them while using our powerful survey software .
Driven by our curiosity and the need to boost the interest of our users, we conducted a search among the most relevant marketing topics to determine which aspect is currently the most interesting and thus be able to determine which action will have the greatest positive impact on the projects that wish to promote.
The result? Minimizing B2B buyers’ fears.
The term B2B refers to “Business to Business” businesses, that is, those companies that sell a product or service to other companies.
For example: A Private Security company that only provides its services to companies (not private homes).
On the other hand, the term B2C means “Business to Consumer” and refers panama phone number all those companies that sell their products or services directly to the consumer.
For example: A cellular company that creates devices with users directly in mind.
There has been a lot of talk about the similarities between B2B and B2C buyers, especially since we are all B2C buyers outside of work. Even though this would make everyone's life easier, it is simply NOT TRUE.
A few months ago, SAP, a technology company, published a study on B2B buyers which identified the main fears that B2B buyers have about making wrong purchasing decisions:
Wasting company money.
Wasting my time.
Losing credibility internally.
Losing confidence in future purchasing decisions.
Losing my job
All of this relates to the roles that B2B buyers have in the organizations where they work, not to their roles as consumers. That is why the market must think about solving the doubts of B2B consumers and stop thinking of them as B2C consumers.