There are various companies that offer miracle solutions for collecting feedback information, such as online surveys, face-to-face surveys, paper forms or even a combination of two or more types, however, research experts say that although choosing the medium is complicated, choosing the right questions is even more difficult and is not given the same attention.
Each data collection method is very valuable, as each has its own advantages and disadvantages. However, for many researchers it is an “easy” decision since you simply have to consider some elements such as: budget, sample size, target audience, etc., and know which method would be most useful in each case.
Regardless of which method and mode of use you choose, you will be faced with a more important decision: What types of questions to use.
Every variation in the use of question types and even the order in which they are asked can affect the outcome of a questionnaire.
When designing surveys and selecting questions, consider these important issues:
What kind of questions do you plan to ask?
The type of question is the main factor you need to consider as it directly peru phone number influences the response rate. Do you want to ask personal or general questions? Do you require detailed information? Could you provide some possible answers?
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Do you need your questions to be complex?
Don't ask questions that make your respondents think too much, and some questions are related to others, so consider using logic so your respondents can easily answer.
Do your questions maintain a sequence?
Review your questionnaire design once, twice, or even three times to make sure your questions are sequenced correctly, and organize your questions in a logical and intuitive way so that your respondents feel comfortable answering them.
Sometimes it will be necessary to randomize the questions, in this case, configure your questionnaire with questions that do not maintain a sequence or at least not one that is very noticeable, so the respondent will not feel confused.