Gift cards are not only convenient for shoppers,

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Prepare your shop for the holidays
1. Set up a holiday gift section
Create a special section in your online store that focuses exclusively on holiday gift ideas. This section should contain carefully curated items that appeal to every taste and budget. Such a category makes it easier for your customers to find the right gift and increases the likelihood of a purchase.

2. Offer gift cards
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of the most requested gifts during the holidays. 59 percent of recipients even spend more than the original value of the card. In addition, gift cards are perfect for last-minute shoppers because they can be sent quickly and without delivery time via email.

3. Use videos in the product gallery
Videos are a great way to showcase your products effectively. You can include short clips that show how your products are made, how to use them, or the benefits they offer. Studies show that nearly 50 percent of shoppers are more likely to purchase a product after watching a video about it.

Optimize your inventory
1. Inventory check and demand forecasts
Analyze past sales trends to create an accurate forecast for the holiday season. A detailed review of your current inventory levels will help avoid shortages or excess stock. Adjust your orders accordingly to best prepare for demand.

2. Activate stock warnings
Avoid sold-out items by enabling low-stock notifications. This feature sends you an automated email when a product is running low so you can reorder in time.

3. Enable pre-orders
Take advantage of the opportunity to offer pre-orders for sold-out or highly sought-after products. This ensures that your customers don't miss out on any items and gives you additional flexibility in inventory management. Pre-orders also build anticipation and promote sales of limited or exclusive items.

Plan your shipping management
1. Communicate clear delivery dates
Make sure your customers know exactly when they need to order to receive their products in time for the holidays. This information should be clearly displayed on your website or with each item to avoid disappointment and negative reviews.

2. View estimated delivery times
Help your customers plan better by providing estimated delivery dates on product pages. This transparency builds trust and makes your customers more willing to buy from you.

3. Use shipping labels efficiently
Pre-designed shipping labels can save you time and money, especially during peak holiday seasons. These labels can be created directly in your control panel and allow for faster processing.