"Registering domains: Is less more?"

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he basis for every online success is the domain strategy. Once a stable online foundation has been laid, offers can be expanded with a multi-domain strategy. The medium and long-term effects are impressive."

Chapter #05 - Domain Compass: How to navigate safely through the flood of domains
The right domain is an important driver of success that draws potential customers to the website. In 2022, the choice of domain will be even more important. So it's time to invest in online offers. But many website operators neglect their domain strategy and thus leave great potential untapped.


According to the Council malta phone data of European National Top-Level Domain Registries, there are over 115 million registered top-level domains (TLDs) in Europe . The number is increasing every day. It is essential to make your own server accessible via a name, because this is the only way to have a successful internet presence. But how is this handled in Germany, which domains do companies usually have registered and why should you register multiple domains?

There are various answers to the last question. Here are the five most important: (7)

01 Typos: To avoid users mistyping the URL and then going to the wrong page, it is a good idea to prevent "typical errors". Such domains should also be registered.
02 Similar names: To prevent competitors from registering similar sounding domains, you should also register these.
03 Name change: If your company was previously known under a different name, it is helpful to still secure this as a domain in order to avoid the dangers of expired domains. These are particularly popular because external links (backlinks) usually still exist or they still rank in search engines.
04 Descriptive name: Is your company or brand also known by another colloquial name? This possibility should be taken into account when purchasing domains.
05 New TLD: New generic domain endings can offer companies great added value. They can easily set themselves apart from the competition. Certain key aspects of the brand are emphasized.
Registering domains: Is less more?
A majority of respondents stated that they had not registered more than ten different domains (69 percent). However, 30 percent have already recognized the potential and have more than ten domains in their portfolio, and 14 percent even stated that they have registered more than 20 domains.



Expert tip from DomainFactory:

"The potential of a domain strategy is underestimated. Simply registering a domain is no longer enough. If you secure multiple domains for your product or the service you offer, you protect your presence and strengthen your branding. This way, you will be found more quickly by the right customers in the information jungle and you will secure a competitive advantage."