Carlos Carbellido
"I have a degree in Advertising and Public Relations and have completed various master's degrees in digital marketing. This knowledge is almost an essential requirement for any CM, as they must know how to sell and communicate. A good Community Manager must be, above all, creative, organized, passionate about social networks, know how to communicate and have empathy."
"The Community Manager is a key piece in a company's communication. All companies are already on social networks, consciously or unconsciously, and it is the CM who acts as a link luxembourg phone data between their clients and the company in the Social Media environment. We can therefore say that he or she is the communications director of a company or brand on the Internet."
"My advice to those who want to be CMs is to train, to practice even if it means managing their own online presence, to be restless and to get up every day with the desire to learn new things and improve."
Ignacio Cuadrado
Ignacio Cuadrado"A good education is essential for this profession. If possible, in journalism or one of the branches of communication, a specialization course on communication in social networks and another on corporate communication. It is essential not only to know what to say, but also how to say it. Each social network has its "rules", Twitter is not the same as Facebook , they do not communicate in the same way nor are they used to do the same thing."
"Nowadays, the main channel of communication with clients, or potential clients, of the company is social media. It has given us the opportunity to take corporate communication to the next level, giving companies a closeness to their clients that helps humanize them, understand them and appreciate them like never before. The brand image of the company is built largely through the work of the Community Manager."
"To manage a company's social media, you have to be aware that this profession doesn't understand schedules and that full dedication is necessary. And above all, you have to lose your fear. There are no gurus in this profession, no matter how much some pretend to be. You just have to have a passion for it and a desire to communicate."
Nacho de la Fuente
Nacho de la Fuente "I was appointed Community Manager of La Voz de Galicia on December 1, 2010, thanks, I believe, to having worked in various sections of the newspaper, including the nightly Closing section, and fundamentally for my experience on the Internet when I launched my blog in 2005 , which received the Best of the Blogs award from Deutsche Welle in 2006 for the best blog in the Spanish language."
"The CM is the voice of the media on the Internet, the interlocutor in many cases with its digital readers, and to perform his role well he must know well what response the company should give in each case. The CM's role is important in dynamizing web traffic and interacting with the followers of the media from whom you learn a lot constantly, for better and for worse."