Consumers are not yet excited about autonomous cars

[ayeshshiddika11]

Advertisers interested in getting their teeth into self-driving cars as a new way to connect with consumers will have to wait a bit longer to make their dreams come true.

According to a recent study by software company Klashwerks , very few consumers are currently considering purchasing the much-hyped self-driving cars.

Only 38% of the more than 3,000 consumers surveyed by Klashwerks in its report are not averse to the idea of ​​getting behind the wheel of an autonomous vehicle.

And a very similar proportion, 37%, are still not entirely sure about approaching self-driving cars.

Proof that the self-driving car market is still very immature is evidenced by another fact: 45% of drivers stress that they need more information about autonomous cars before making a namibia phone data decision regarding their eventual purchase.

19% say that, despite the undoubtedly cool nature of autonomous vehicles, they would never buy a car with these characteristics, 19% call these cars horrible, 12% label them as “hype” and only 5% would buy a car with these characteristics as soon as possible.

Although some may find it more frightening than exciting, the arrival of robots in the advertising world is now a reality.

Perhaps its development is not so advanced at present as to take away jobs from humans, but the speed at which technology advances means that this idea could be feasible and in less time than we imagine.

In fact, many brands are already beginning to integrate artificial intelligence into their products and strategies, and others will do so this year.