These data, taken from the study 'AdReaction: connecting generations' by Kantar Millward Brown, also highlight that 65% of young people from this same generation use some control strategy to avoid online advertising, such as silencing the device, closing the tab, skipping it...
These young people, who have a very high digital maturity , are nothing compared to the generation that follows them, since children born today are already born with devices such as the iPad that their parents give them to entertain themselves by watching cartoon videos .
Regarding the downloading of an ad blocker oman phone data by the other generations , the study shows that 54% of Generation Y users download one, and 43% of Generation X users. All three generations agree on the irritability caused by advertising, stating that ads slow down their device or make it difficult to search for information.
As a clear example of this great technological advance of the youngest, Generation Z is the most difficult to attract with digital content and they see ads three seconds before Generation X on average.
This study aims to better control the impact of advertising on Generation Z by understanding its characteristics and gaining insight into its attitudes.
These young people, who are very familiar with the devices they use, are changing the rules of marketing considerably . 8 out of 10 young Spanish people from Generation Z believe that the option of skipping advertising means that they feel more positive and receptive to the advertisement, which is why they are wary of advertisements without this option.
All this shows that installing an ad blocker is something completely natural among consumers who do not reject advertising or brands , they simply decide what they want or do not want to see, the content that attracts them.
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