At the event, attendees will not only be able to learn about the tool's advantages and functionalities firsthand, but the day will also include a talk by Rubén Ferreiro , CEO of VIKO and one of the main Business Angels in Spain according to the magazine Emprendedores, and Alfonso Calatrava , EMEA Third Party Measurement Lead at Meta , both of whom will talk about the current ecosystem in the field of digital innovation and the main current challenges of advertising measurement.
Athenea represents a significant advancement in the field of advertising effectiveness measurement . By leveraging the power of MMM Models and adopting an “Always On” approach, businesses can be egypt number data confident that they are getting an accurate and up-to-date view of the performance of their advertising campaigns.
The current situation of individual tracking loss has challenged traditional attribution models, but has led to a renaissance of Marketing Mix Models (MMM). By implementing an “Always On” approach through Athenea, companies can be confident that they are getting an accurate and up-to-date measurement of advertising ROI .
The era of the last click is coming to an end, giving way to a new era of measuring advertising effectiveness. If you don't want to be left behind, don't hesitate to sign up for the event.