After iPhone 16 launch event, making good use of SMS to compete for customer base is key

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Every autumn is the most anticipated time for Apple fans, especially when the new iPhone is about to be unveiled, and it is an annual event in the technology world. This year’s “iPhone 16” is expected to be officially launched at 1 a.m. on September 10th, Taiwan time. At that time, many iPhone fans will stay in front of the screen to follow this event, and major YouTubers will also provide online commentary simultaneously to share their opinions. .

However, for merchants, this also represents the official beginning of a fierce competition. After the press conference, it is a critical moment for major merchants such as e-commerce platforms, flagship stores, and telecommunications companies to compete for customer base. Since each company usually does not provide price discounts during afghanistan whatsapp phone number the pre-order stage, the gifts are also roughly the same. Therefore, how to stand out and attract consumers' attention has become the top priority. In such a market environment, the immediacy and high read rate of text messages can help merchants quickly attract consumers' attention. Next, we will share some effective SMS marketing strategies to help merchants seize the opportunity in this competition.




1. Proactively provide pre-order information

Through SMS, merchants can actively push iPhone 16-related information to potential consumers immediately after the conference, so that even consumers who have not seen the conference can understand the latest developments.



2. Store-wide limited time offers or activities

Although price discounts will not be provided during the pre-order period, merchants can still promote store-wide limited-time events or lucky draws through text messages, so that consumers can enjoy additional benefits when shopping and enhance the shopping experience.



3. Provide exclusive services

Merchants can use SMS to inform customers of additional services provided by the store, such as free setup or data transfer services, old machine recycling and discount services, new function teaching services, etc., so that consumers can feel the additional value. This kind of additional service can increase customers' purchasing intention, especially when the price and gifts are similar, service quality becomes an important point of difference.