Today, companies prefer to work with nano and micro influencers , investing in the best-performing platforms such as TikTok (used by 56% of brands), followed by Instagram, Facebook and YouTube. Of course, the budget that the company has available can influence the engagement of a profile, but not the performance of an influencer marketing campaign. A good agency, in fact, can recommend the best path to take based on your possibilities to obtain a good return based on the established objectives.
Are you wondering how to create a successful campaign ? There bosnia and herzegovina number data are some steps to follow to obtain an interesting ROI: Set goals . What do you want to achieve by working with a content creator? Is it to introduce your product or service to new people? Is it to drive traffic to your site? Is it to sell and increase revenue? Define your audience . Understanding your target audience and the customers you want to sell to is essential to finding influencers with followers in line with your brand.
It's best to avoid those who offer to review everything : it will be counterproductive for your business. Set the campaign message . The collaboration must be clear, transparent and represent the brand values. For this reason, it is good to establish an initial brief with guidelines for the production of content (including CTAs, hashtags, what can be done and what should be avoided). Contact the right influencers . Based on what has been said so far (and the budget available) you need to look for the right professionals to start the collaboration and create a content plan that respects the agreed brief.