This box on the results page is nothing more than a set of possible answers to the questions most searched by users, taken from the various web pages that are indexed on certain keywords. box in google serp people also search It can appear anywhere in the Google Serp and is mainly used to make searches performed by users more practical and faster . In fact, the answers reported inside the box can be in different formats such as, for example, images, videos or texts.
Positioning among the “people also asked” results chile number data guarantees a small increase in the organic visibility of your website, allowing an increasingly wider audience to come into contact with your brand and your content. Positioning within the PAA box is therefore a way to make your brand or site visible to more users. Now we need to ask ourselves: where do the questions we can find in the “people also asked” box come from? Easy: through user search trends and their connections between different topics and search queries.
Based on this understanding, Google creates a list of questions – a FAQ in effect – asked by people, populating it with a series of relevant answers from resources considered authoritative. Google draws from resources (i.e. web pages) that rank for these alternative queries , but not only from the first page of results: if the content is high-quality and relevant to the query, the search engine can potentially also draw from sites positioned on the second or third Google page.