How to create "brand connection" through text messages to build loyalty?

[aminaas1575]

What is a brand link?
Brand connection usually refers to establishing an emotional connection between the brand and consumers. This connection is achieved through elements such as perception, values, image and culture established by the brand. Brand connection helps build consumers' trust, loyalty and positive emotional experience with the brand.



In the catering industry, operations will always encounter various challenges, especially when the economy is bad or the lease expires, many stores may face the dilemma of turning off the lights or relocating. At such a turning point, stores need to be carefully prepared, especially in terms of response and marketing strategies, to ensure that they avoid losing the customers they have managed to build and at the same time strengthen brand connections.

In this case, stores usually choose to notify consumers and members of the upcoming changes to the store through social media platforms such as Facebook, Instagram and LINE. However, immediacy namibia whatsapp phone number may not be guaranteed simply through social media, and this is when the advantages of SMS marketing come into play!



How text messages maintain brand connection:


SMS announcement: Let members know the latest news at the first time.
When the store confirms the decision to turn off lights or relocate, it will send an announcement to members through SMS to let members understand the change as soon as possible. This not only ensures the instant delivery of information, but also strengthens the brand connection with members and creates an emotional connection that is actively shared with members. The directness and read rate of text messages enable stores to ensure that messages are known to the majority of members in the shortest possible time, allowing them more time to adjust and respond.

New store opening: use text messages to lead old customers.
For stores that have moved to a new address, text messages can become a tool for the store to lead old customers, and send instant opening notifications to attract old customers to return.