4.7 7 – Evaluate progress.
4.8 8 – Adjust and repeat.
5 In a nutshell.
According to GE Capital Retail Bank’s most recent Major belize phone data Purchase Shopper Study , 81% of shoppers conduct online research before making a major purchase.
It has become the norm for customers (even B2B customers) to start their customer journeys with a Google search. As online search becomes a more important part of purchasing decisions, the number of customer touchpoints has grown exponentially.
If you’re not presenting your customers with valuable content when they’re starting their search—when they’re most impressionable—you’re losing valuable money.
The purchasing decision is made in the phase in which the customer gathers information.
Using SEO to Redefine Lead Generation.
Every touchpoint along the customer journey is an opportunity to introduce yourself and guide them to your site. A comprehensive SEO Lead Generation strategy will help you discover and understand those moments and present your solution in real time to the customers who are looking for it.
It’s important to focus on search intent to create content that aligns with what customers are looking for and why they are looking for it. This way, you’ll be in the right place at the right time (across multiple screens and devices) with the information your prospects need , presented in the format they want.
Presenting users with helpful content they can trust opens the door to lead generation, bypassing your competitors’ funnels and bringing potential customers right to your doorstep.