A Digital Persona is the digital version of someone’s personal data. Sometimes the user creates it. Other times, the company collects it without the user knowing. People might create a Digital Persona with a Google Voice account. To make things more secure, that account will forward calls to their private number. In fact, each person who uses the consumer mobile number database Internet has a Digital Persona made by third parties. The third parties derive it from their social media posts and web surfing history.
You can portray your product, brand, or firm with a Digital Persona, used as though it were a person. It further reflects your outlook and style. Doing Surveys and Interviews and forming Focus Groups are some of the steps you’ll need to take. These Market Research tools help you learn about your current audience. Another merit of Digital Personas is that they show you how your users view your online presence. By the same token, these insights help ensure that your Digital Personas match your users. They should also reflect your company.