The main difference lies in the phone number length: a short code includes up to six digits while a trivial one consists of 10 digits. Obviously, it’s noticeable by users, so long numbers aren’t applied telegram user database for text marketing campaigns. In addition, there is a limit for using a long code: you can send only one message per second. As for short code, the limitation is 100 SMS per second (relevant for the US short codes).
A traditional phone number is suitable for the following purposes:
Sharing a one-time password, reset link, reservations, or appointments;
Voting on TV shows when users send a certain text;
Collecting feedback.
For other use cases, you should consider implementing a short code. It will take you about 3-7 days to set up a shortened number. A long code can be used immediately. Alternatively, you can use a cloud contact center to allow customers to reach out on their own terms.
So, let’s take a closer look at the advantages of using short numbers.
They are memorable. For users, it’s easier to remember 5-6 digits than ten. Use shortcut numbers in your ads and promotions.
They allow tracking the effectiveness of offline marketing campaigns. Just create different phone numbers for each of your outdoor advertisements. However, notice that short code messaging is only about sending or receiving texts. You can’t use it for calling.
They increase trust in you. A business, which employs standard phone numbers, isn’t taken seriously. In addition, users know that short codes are usually pre-approved by their providers to avoid SPAM distribution.
They offer extended limits. As we have mentioned above, you are able to send 100 SMS per second with a short code. It means it will only take you several minutes to distribute a message to 10 000 people. And it will take a few hours if you use a ten-digit number.
They can be used to send both SMS and MMS while certain types of trivial phone numbers don’t support that.
They are cost-effective for communication with all your clients.
Also, there is the US short code directory where users can find the necessary codes. It increases the legitimacy of your PR campaigns.
Types of SMS Short Codes
To save money, companies can choose from several types of shortcut numbers.