Limit the number of HTTP requests
Delete unnecessary media files, such as old or unused images
For example, a CDN would allow you to store copies of your files on servers sp phone code philippines read across different regions and countries. This would make them more easily accessible to users located in those regions, which in turn can reduce page load speeds.
If all else fails, consider changing web hosting providers. Some providers optimize their servers for speed, which makes pages load faster.
Similarly, it may be worth upgrading to cloud hosting, dedicated hosting, or virtual private server (VPS) hosting. These options are often faster and more secure than shared hosting.
10. Eliminate keyword cannibalization
If two or more pages on your site rank for the same keyword, they will compete against each other in search results.
In this case, we're talking about keyword cannibalization, a problem that can affect your site's performance. Basically, it's too much of a good thing.
The only exception is when your target keyword addresses different search intents.
For example, you might have one page designed for customers who want to learn more about the "best classical guitars," and another page for those who want to buy one.
But if both pages satisfy the same search intent, Google may devalue the page you want to prioritize. This practice can also dilute your anchor text and links, making it harder to compete with other sites targeting the same keyword as you.
Google SERP shows two results from the page "This is Classical Guitar" for the query "best classical guitars"
What you can do about this is perform a website audit and then decide which page you want to keep. Alternatively, merge the pages into one, such as “Your Ultimate Guide to the Best Classical Guitars.”
Pro Tip: Use Semrush’s position tracking tool to identify keyword cannibalization that needs addressing
.
More ways to increase organic traffic
Improving your site's organic CTR is a small but important step toward increasing your site's overall organic traffic.
But don't stop there.
Read our complete guide on How to Increase Organic Traffic to learn additional tactics and advanced strategies to grow your website and business.
In the meantime, keep experimenting with the Keyword Magic tool to discover new search terms related to your business.
Use them to optimize your blog posts, web pages, meta descriptions, and title tags so you can rank higher in the SERPs.
Don't forget to use Semrush's Organic Research tool to see what's working best for your competitors.
Next, refine your SEO strategy to rank for new keywords and gain more exposure online.