What are triggered SMS mailings?

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Triggered SMS notifications are activated and sent to users after certain actions or events.

Instead of using email, which is often the preferred method for such mailings, SMS has the advantage of speed of delivery. Not all recipients see email notifications immediately or are constantly online, which can lead to missing important SMS messages.

SMS messages are opened and read much faster. This is due to the fact that they are received on mobile devices, which are always at hand for modern users.

In addition, unread SMS always catches the eye. The red croatia b2b leads incoming message notification icon next to the app makes users pay attention to them, and sooner or later they open the message.

Marketing's desire to precisely reach the right audience at the right time and context is perfectly reflected in triggered messages. These SMS messages are sent at moments that are most suitable for specific events, which ensures high relevance. They are based on certain actions or conditions, which makes them particularly effective communication tools. In addition, in order for a person to be included in the mailing list, he or she must have actively consented by registering on the website or subscribing to notifications from the company.

This consent is important because it means that the person has already shown interest in the company and its products or services. The marketer's job is to skillfully maintain and develop this interest by offering the client information and offers that will be truly useful and interesting to him.