The first of the most common problems is employee resistance to change. This is due to the fact that they are used to previously established procedures, which results in a reluctance to vietnam phone number sample introduce new working methods. Involving employees in the planning of change and the decision-making process proves to be an effective solution in this situation. This increases the involvement of team members and their willingness to accept the implemented solutions.
In addition, it often happens that the objectives of supporting the sales department through marketing are incompatible or contradictory , which leads to ineffective planning and conflicts in marketing and sales activities. That is why it is important to plan a joint strategy-setting exercise, during which both teams can set universal objectives for the company. A unified action plan can greatly facilitate cooperation and the introduction of new solutions.
Communication also plays a key role in creating synergies between teams. Easy exchange of information allows for understanding both the specifics of the marketing department and the problems that arise in the sales process. Communicating relevant data in real time through the use of various tools and programs for managing projects and customer relations helps to avoid misunderstandings and foster collaboration between marketing and sales teams.