However, this pressing need to incorporate artificial intelligence into the core of business operations is not limited to simply adopting the technology. It also implies the responsibility to manage data diligently and ethically.
So, in this article, we will not only explore how companies can use AI to their advantage, but we will also discuss the challenges and ethical considerations involved in data management. Stay tuned!
What is artificial intelligence?
Before we show the potential impacts of artificial intelligence and data on companies, it is important to understand the concept of artificial intelligence itself and its historical context.
Artificial intelligence (AI) refers to the australia business mailing list development of computer systems and programs that can perform tasks that, when performed by humans, would require intelligence. This involves developing capabilities such as:
Learn;
Reason;
Troubleshoot;
Recognize patterns;
Understand natural language.
AI has deep roots in computer science, data science , and information theory, but its evolution has come to prominence in recent decades.
The concept of AI dates back to ancient times, with myths about intelligent automatons and mechanical beings that mimicked human intelligence. However, it was not until the 20th century that artificial intelligence began to develop as a formal field of study and research.
The advent of modern computers and the theory of computation provided the necessary foundation for exploring the potential of AI. Since then, it has evolved into several disciplines, including:
Machine learning;
Neural networks;
Natural language processing;
Computer vision.
In the next topic, we will detail the fundamental relationship between data and artificial intelligence. Check it out!
What is your relationship with data?
AI is not static; it continues to learn and evolve as it receives more data. As more information is fed into the system, AI improves its performance over time.
Every online interaction, transaction, and connected device generates a continuous stream of information . It is this vast repository of data that powers machine learning algorithms and artificial intelligence neural networks.
Without quality data, AI cannot thrive. Therefore, companies are increasingly aware that investing in data access and analysis is essential to drive innovation and competitiveness.
What is the impact of artificial intelligence on companies?
Artificial intelligence is much more than just a trend; it has become a necessity for companies around the world. A survey conducted by the consultancy Deloitte in 2022, with 501 Brazilian companies, revealed that 70% of them plan to invest in AI this year.
Furthermore, 20% of companies already actively use this technology in their daily lives. This scenario reflects the rapid adoption of artificial intelligence by companies in search of competitive advantages.
BigDataCorp CEO Thoran Rodrigues compares AI to a powerful tool, highlighting its ability to transform the way businesses operate. He offers an illuminating analogy:
“The best analogy we can bring to what AI actually is is an Excel spreadsheet when everyone else only works with a desktop calculator.”
However, implementing this technology is not without its challenges. As Thoran warns, if companies do not establish appropriate rules and guidelines for its use, employees may apply AI inappropriately, creating risks and problems.
This highlights the importance of governance and ethics in the application of AI, especially with regard to the collection and use of sensitive data. In practice, the benefits of artificial intelligence in companies are vast, including:
Possibility of process optimization;
Opportunity for greater customization of services;
More efficient data analysis ;
Increased employee efficiency and productivity.
Another key point is data quality . Inaccurate and inadequate data can lead to biased results.
Ensure data quality for your company
BigDataCorp understands the importance of reliable and accurate data to optimize processes and ensure greater security and assertiveness in operations.
That's why we are the largest Datatech in the country and the only one that guarantees the origin of the information provided. We capture, structure and distribute public data on an industrial scale to leverage businesses around the world.