What is community marketing and how to create it?

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Abdur11
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Joined: Sun Dec 22, 2024 3:35 am

What is community marketing and how to create it?

Post by Abdur11 »

According to a study published by the magazine “Dinero” in 2015, it is said that a person is confronted with a little more than 3,000 advertising brands in one day and that only 12% of that impact remains engraved in our mind.

That 12% that we manage to remember, maybe it is because of the impact of the message or maybe because one of your favorite brands spoke to you.

This study shows us that advertising lives with us, at any time of the day, no matter if we are walking the dog or celebrating something special at a romantic dinner; advertising will always be there.

That's why it's no longer enough to have an eye-catching telegram philippines girl advertisement; brands are increasingly putting more effort into creating communities loyal to their products.

Read the study from Dinero magazine here .

So what is a brand community?
It is the group of people who feel attracted, committed and emotionally linked to a specific brand. Brand communities have existed long before the new digital era , but it was with it and with the opening of new technologies that these groups of people began to come into continuous contact and formalize the relationship through active digital groups.

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ebook about people

Many brands strive to sell more, to reach new countries and to create innovative products, but behind all this, there are us, the consumers. I say us because I, like you, am immersed in the world of brands.

Every time a new pair of soccer cleats comes out, I want to buy them. I like to have the latest iPhone and get the latest marketing and advertising magazines.

And this is very normal for those of us who work in the world of marketing and advertising communication. Without straying too far from the subject, I will return to the efforts of brands to innovate. But, in order for these innovations to succeed in monopolizing the market, they will have to create their own community. Brands like Nike, Adidas, Apple, or the eternal example in advertising, Coca-Cola, already have their community defined and seek to win it over in each campaign.
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