As the statistics show, the speed with which you contact your inbound leads is important. When to contact inbound leads by phone is considered the most important factor . Only then can you convert the person who has shown interest in you into a customer.
The key advice is to make sure that the person in charge of doing this is fully trained for it. Some successful organisations even look for profiles with a clear vocation for sales to fulfil this objective. While others decide that it is the managers who do it.
Keep in mind that incoming leads are usually the most valuable. If you do it quickly, you have a high chance of converting them into customers.
2.- The importance of monitoring
Often, follow-up is not done effectively enough. If the first contact is negative, that lead is never contacted again . However, the timing may not have been right. You have to be persistent and not give up.
Your persistence can get you many more clients. But never overstep your boundaries. But you must not let the lead get away.
When considering when to contact inbound leads by phone, there are two different ways to create value during the process:
1.- Your goal is to understand what they want
Help the customer define what they really want and need. Each new prospect will tell you why they wanted to be your customer. Sometimes the solution you offer them may be simple and you can explain it right away.
However, there will be times when it needs to be personalized . And that requires some research. This will help you understand what your service really means to that customer. Ask them questions and let them explain what they want from you. If you can't offer a solution right away, that's okay. But give their request a second thought and call them back in a while. Speed is important here.
On the other hand, it is also important to value what that client can mean for your indonesia phone number sample company. Identify the value of that client for your business. If you consider him a fundamental piece, you should let him know in the call. Clients like to know that they are welcome and that they will also be valued.
2.- Make the client understand the value of your proposal
The more you can educate someone on how your product or service can solve their problems and help them identify all the benefits , the more value you'll create in the process. And the more opportunities you'll have to turn that lead into a customer.
In addition, you will also generate trust and loyalty. This education process cannot only be carried out with phone calls. It can be accompanied by an email marketing campaign or even SMS Marketing . It can be a combination of impacts that have the objective of "catching" a client.
And this must extend beyond the sales process. You must provide value to your customers throughout the life of your relationship . So, to make that first contact happen seamlessly, quickly, and repeatedly, you must have a team that is able to do so effectively.
But also being willing to make these things happen. As well as going the extra mile during the discovery phase of a prospect. And sometimes that's easier said than done.
Use good software that allows you to manage your clients as you need. MDirector's digital marketing software is perfect for combining different marketing strategies that allow you to convert those leads into clients .