There are two terms that are being heard a lot these days, but do we really know what Email Marketing and Marketing Automation are ? Are we able to distinguish their differences ? Throughout this post we are going to explain what each of these concepts consists of and how they differ.
Email marketing is a term that comes from the English “ Emailing or E-mailing ” and is used to define the mass sending of emails to a set of contacts, promoting a message through their inboxes.
This is the most effective online communication task in direct marketing and is one of the main channels of digital marketing if you know how to optimize it .
email marketing vs marketing automation
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However, when we refer to Marketing Automation we are referring to the technology that automates marketing tasks so that companies can increase their operational efficiency and thus, be more productive business mailing lists poland and increase their sales considerably.
Marketing Automation identifies the interests of your target audience and analyses the options you can offer them at the most appropriate time. Its purpose is to increase the profitability of each of your impacts and to ensure that those people who simply showed some kind of interest in your company become your best customers.
Email Marketing and Marketing Automation are not incompatible concepts , on the contrary, Marketing Automation can help us improve the Email Marketing strategy of our business.
Differences between E-mail Marketing and Marketing Automation:
Email marketing is a powerful tool, but the application of marketing automation can greatly improve the strategy we seek to achieve.
While an email service provider only provides you with the functionality to send mass emails and track open and click rates, Marketing Automation allows you to go one step further and run multiple campaigns; automate marketing processes; make personalized communication with the list of leads; generate automatic responses for new leads; organize the list of leads based on behavioral patterns to send tailored content and deep analytics for each action, which provides multiple advantages over the traditional email function.