This is not the first time this has happened and I don't think it will be the last.
I honestly can't remember how many times I've been in the m vietnam email address edia, but I think it must be over 50.
I have been fortunate to appear on Caracol Noticias, El Tiempo, RCN, NTN, W Radio, Blu Radio… well, if I mention them all, it would become a very boring text for you. Unless you are a close friend who is happy for me and my achievements. Thanks Roci, it's with you.
Now, what the hell is the point of appearing in the media? I'll answer that in more depth in the next Marmogram , but in short, it validates you as an expert on a topic, as a reference. Not everyone appears in the media.
And if you do it right, it will also bring you clients.
So, how the hell do you get into the media? I'm not going to give you a magic formula, but I'll tell you how I did it.
This is not a plan that you have to follow to the letter, nor are they in any order. They are simply tips that you can implement.
What have I done to appear in the media?
Having friends in the media. I say this first, not because it is the only way, nor the most appropriate, but it is a fact: It helps.
I mention this first to leave behind that false halo of superiority that many “gurus” will have, who only inflate their ego.
I mean, I'm going to go on about it, not even if I'm an idiot, but I'll also explain.
So… if you have friends, they can call you.
Now my clarification: I am a systems engineer, one of those who writes code in front of a computer all day. I didn't know any journalists or anything like that. Now I do know several people, and I achieved that with my Personal Brand. This is where you think "if Omar could do it, I should be able to too."
Which brings me to the following tips.
Be good at what you do. It's obvious and basic, but sometimes it's forgotten. If you're going to appear on a newscast and say stupid things, it's better not to appear. When someone knows what they're talking about, it shows, and vice versa.
Stand out in some way. If you are “just another one,” there won’t be many reasons to call you and not your competition. Differentiate yourself.