” You know when a very kind sales assistant japan email list in a store asks you a few questions before recommending the product that might be right for you? In exchange for advice you are willing to give her all this personal information, isn't that right? Permission marketing and narrowcasting marketing permissions It's true, I told you at the beginning of the article that it wouldn't be a very complex reading. Let's try to understand these 2 new terms, a direct consequence of the use of zero party data. Seth Godin was the first to use the term permission marketing in his book Permission Marketing: Turning Strangers into Friends and Friends into Customers .
The intent of this book is to radically change the way of thinking about products and communication. The basis of this method is the objective of addressing only thosetheir interest in receiving more information about the brand they want to trust. As seen above, zero party data should also be understood as an explicit request from the consumer to receive both informative and promotional and advertising communications. Based on the personal data he himself has provided, the brand is allowed to communicate with him. Having reached this goal, it would be a shame to proceed with a newsletter-style communication. To use a technical term, we can define it as broadcast (one to many).