Using “Beijing primary school students” in big letters: Beijing, the capital of China, will get more attention. Chinese viewers may also be more interested because they know Beijingers go abroad more than people in other cities.
Asking a question: This video grabs a viewer’s attention by including a question: “What do your parents do for work?” in the thumbnail.
The company chose this video because it illustrated a few other points schools may wish to focus on when marketing on the app:
Famous School: This video is about a school attached to one of qatar whatsapp number China’s most prestigious universities, Tsinghua University.
Simplicity: Like the first video, this one asks a question, but the subject matter, how long it takes the student to finish their homework, is a lot easier for children to answer. Students in China may be interested to know the answer as children all over the world don’t like too much homework!
Interaction: The question attracted others to answer the question in the comments section so that parents and children can compare notes on how long homework takes at different schools.
The report also includes other examples of recent successful videos that covered the following topics:
Why a particular device is good for education.
An ad for English classes inviting students to take a free trial lesson.
A snippet from a graduate student’s thesis presentation.
A short discussion for parents worried about their children adapting to a new school.
A video with tips for important tests.
The most popular subject covered in Xiaohongshu’s report was children’s books.
These posts were influencers advertising good books to purchase or users recommending books by sharing pages from inside them.
Foreign education companies may want to consider working with influencers or creating Xiaohonghsu campaigns to get a target audience to engage with their educational content.
Popular Education Search Topics on Xiaohongshu
Like any social media app or website, search topics are the core of any marketing campaign.
Below is a list of the most searched education-related topics on Xiaohongshu (in descending order).
Top Searched Subjects (Children’s Education)