Although it may sound absurd, some brands actually forget to tell their audience what products they are selling.
Communicate with your users constantly (within the appropriate time periods); inform them about your limited-time, special discounts, and any new features and entertaining or educational in-app content.
You can choose from a variety of communication methods to contact your users in the most effective way. Push notifications and in-app messages are the rapid option as they are limited in symbols and once users see it, they have to decide in a second whether to click on it or ignore it.
If you want to learn more about effective in-app message campaigns, check out our article.
But don’t forget about the power of omnichannel strategy; combine the appropriate marketing channels in one logical selling line and work on it.
2. Use triggers for efficient communication
To continue the previous point — everything should be done at the right time. If only it was that easy, right?
In an ideal world, users are always happy when interacting with your app. But reality shows another movie where users get frustrated when they are interrupted by the notifications or persuaded to buy something the next day they’ve installed the app.
Randomly distributing in-app notifications (or any other form of marketing campaign) won't help you. Consider employing triggered messages to push purchases only after a consumer completes an in-app action where the in-app purchase makes the most sense. For example, a user in the game app wants to spend coins on some clothes for their character, but there are no coins left; offer two options via a popup: the user can wait for a half-hour to get some free coins automatically or purchase a whole bunch of it for a dollar. Now, a user doesn’t feel like you only want to sell staff, which makes the in-app purchase more pleasant.