According to IRC Sales Solutions , only 2% of sales are successful after the first contact. That means your strategy needs to have different methods to get in touch with your potential customers. The first attempt is likely to be unsuccessful, so follow-up is a must .
You know your sales team's strengths, so if they're good at cold calling, let them germany business email list warm up the prospect with an email or LinkedIn connection request before bringing up the big guns.
To increase your chances of making a conversion, we suggest you make a detailed plan of which day you will use which method. So, if you send a LinkedIn request on the first day (with a short introduction in the message), wait a couple of days before sending an email. If you don't get a response, don't give up, wait a day and send another email providing a different value.
After a couple of days, you should follow up with a call, and if you don't get a response, you can leave a voicemail. The next day, send another email, etc.
The point is to be persistent but not to spam with 20 messages and call in just three days.
Remember, your client is probably bombarded with proposals from other companies and marketers. So, if you want to be ahead of them, try to stand out. Try adding personalized videos in your outbound email prospecting strategy. You might stand out from the bunch of robotic emails filling their inboxes!
Choose the right tools
If you're not using tools for your outbound sales, you're behind your competition. We can't stress enough how beneficial some tools can be. Start using them today!
CRM or Customer Relationship Management is the foundation and toolkit for any successful sales team. In fact, a study by Innoppl Technologies claims that 78% of sales teams who did not use CRM failed to achieve their goals.
arlington-research-nFLmPAf9dVc-unsplash
CRM tools are great: they help your team be efficient and organized, help them follow a predefined sales cadence, and reduce the loss of valuable time spent making sales.