Learn all about educational marketing and how to attract more students to your educational institution!
Posted: Sun Dec 22, 2024 5:47 am
Investing in marketing to promote your educational institution is essential. Find out how to set up your strategy and attract more students!
If you thought that educational marketing is the application of marketing efforts in educational institutions, then you are off to a good start in this text. This concept refers to the use of research, planning, monitoring, and marketing strategies for an IE to attract and retain students.
Educational marketing actions are important for faculties, schools, language courses and other educational institutions to stand out in this highly competitive market.
Through marketing , schools can promote their courses, filipina telegram content, infrastructure and other values that cause positive perceptions in current and potential students.
But are educational institutions really investing in marketing and getting positive results?
According to the Portuguese research EduTrends 2016 , conducted by Rock Content in partnership with Resultados Digitais, 65% of HEIs invest in offline marketing and 81.3% in digital marketing .
The study also revealed that 69.3% of institutions consider the ROI of offline marketing to be very or moderately positive. With digital marketing, the percentage rose to 82.4%.
If educational marketing is being well leveraged and has brought good returns to educational institutions, then we will better understand how that happens.
Join us!
How to segment the audience?
Marketing strategies that generate positive results begin with a good definition of the ideal student profiles for your institution.
When audience interests are met, there are more opportunities to develop rapport with your audience and thereby improve lead generation , enrollment, and student retention.
To make a well-done segmentation, we have separated 4 great tips. Check them out:
If you thought that educational marketing is the application of marketing efforts in educational institutions, then you are off to a good start in this text. This concept refers to the use of research, planning, monitoring, and marketing strategies for an IE to attract and retain students.
Educational marketing actions are important for faculties, schools, language courses and other educational institutions to stand out in this highly competitive market.
Through marketing , schools can promote their courses, filipina telegram content, infrastructure and other values that cause positive perceptions in current and potential students.
But are educational institutions really investing in marketing and getting positive results?
According to the Portuguese research EduTrends 2016 , conducted by Rock Content in partnership with Resultados Digitais, 65% of HEIs invest in offline marketing and 81.3% in digital marketing .
The study also revealed that 69.3% of institutions consider the ROI of offline marketing to be very or moderately positive. With digital marketing, the percentage rose to 82.4%.
If educational marketing is being well leveraged and has brought good returns to educational institutions, then we will better understand how that happens.
Join us!
How to segment the audience?
Marketing strategies that generate positive results begin with a good definition of the ideal student profiles for your institution.
When audience interests are met, there are more opportunities to develop rapport with your audience and thereby improve lead generation , enrollment, and student retention.
To make a well-done segmentation, we have separated 4 great tips. Check them out: