
Although we may consider it as something futuristic, the use of augmented or virtual reality is very present in our daily lives. And its application is also gaining relevance in B2B digitalization processes. Thanks to these technologies, the purchasing experience can be improved and even accelerated.
Mixed reality, which integrates augmented and virtual reality, promotes product consumption even before deciding to buy it. In addition, it is applicable in the middle phases of the shopping experience and even at the physical point of sale. An example of this would be the Ikea Studio or Sephora Virtual Artist applications , which give us a very clear idea of its use.