From these activities, data is then extracted that is used to influence short, medium and long-term business decisions. In short, the strength of competitive intelligence – also known as economic intelligence or EI – is the implementation of processes that integrate tools and techniques in the decision-making phase .
They are used to analyze everything that surrounds the brand, from malaysian business email list competitors to markets to laws and trends. In this process you can integrate the public, subcultures and technological innovations.
To work best with competitive intelligence, and obtain the information necessary for your study activity, it is necessary to operate with some essential points . Points that are excellently inserted in this graphic found in the Talkwalker article dedicated precisely to this topic.
competitive intelligence cycle
Without anticipating the various phases that I am about to describe, we can immediately say that we are faced with a redundant path: it never ends but moves towards a continuous search for perfection .
Find the data
The first necessary step to start your competitive intelligence journey: find a way to collect data. At this stage it is very important to use the right tools. One of the most used and recognized as a tool to work in the benchmark field is SEMrush . On the other hand, from a social point of view you must also use the same Talkwaker or the powerful Buzzsumo .