The second area on Instagram that has a high code number of philippines level of interaction after Stories, the 'Explore' tab, seems to be completing its preparations for Instagram Shopping. According to the latest announcement, in addition to adding brand tags to stories, a shopping-themed channel was planned for the Explore tab and is currently in the testing phase. Instagram, which is making such a move primarily to increase ad revenue, is actually claiming to be a candidate for becoming a new shopping platform.
Since following content based on interests via hashtags on Discover is a very efficient way to use it, businesses seem to be keen on using it. The aim is to capture a large sales volume by showing users Shopping-tagged content from businesses they are interested in on topics they are curious about on the Discover tab.
It is worth remembering that the application is currently in the testing phase, but it is not difficult to predict what will happen in the future. Although relying on a single channel in digital is not the right way, we think that Instagram can be a large-volume shopping platform in the future and compete with e-commerce sites. We think that such an innovation will help opinion leaders continue their 'Influencer Marketing' activities without straying too far from the channel. What do you think about this? Do you think retailers will move away from their personal spaces and focus on e-commerce via Instagram?
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Answering the questions of more than 3.5 million users daily, Google has undoubtedly made things easier since it entered our lives. However, thinking of Google as just a search engine would mean ignoring all the opportunities it offers businesses and marketers in the digital world.