Due to the huge number of different London germany phone number locations and the typical English humor, every Londoner recognized themselves in the spot and the success of the campaign was truly enormous. Traditions, tastes at the table, sports teams, zero-mile producers, city neighborhoods… These are all elements that have given rise to these local marketing campaigns. Look, for example, at the Coca-Cola commercial “More Italian than you imagine”. Doing local marketing, therefore, means understanding how to reach the heart of your customers . Demonstrate that you know what makes them unique and tied to their territory . Speaking of Coca Cola, did you know that this brand created a famous advertising campaign using the AIDA model ? When the communication campaign turned out to be a boomerang: the case of Pandora Pandora loves Italy advertising campaign One of the most striking examples of a local marketing campaign that ended in controversy is that of “Pandora loves Italy”.
Italian cities by dedicating a new charm to each of them. The choice of the Rialto Bridge for Venice, the lily for Florence and the Colosseum for Rome was unanimously accepted. The controversy, however, broke out over the association of a sheep with the region of Sardinia. A real moral slap in the face towards nuraghe, clothes and customs typical of this island. And what about Pandora's choice to associate a camera with Sicily, a bicycle with Milan and pasta with Bologna, the city of tortellini? Local marketing means knowing and valorizing local communities. If you don't know them, the risk of a boomerang effect for a communication campaign is just around the corner.