This difference comes down to two key factors:
The historical path of development of telegram thailand viral the country, limited by a long period of isolation behind the Iron Curtain.
Peculiarities of mentality. In Russia, only a small part of the population can be classified as wealthy, and even among them, differences in the perception and availability of premium services are noticeable.
How do they understand wealth in Europe? For them, it is a legacy passed down from generation to generation, enormous efforts, and reverence for the customs and traditions of their ancestors. In Russia, however, the views on this are completely different.
Premium segment in Russia
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In the Russian Federation, wealth often comes spontaneously, and the methods of its accumulation leave much to be desired in terms of honesty. In this regard, one cannot always expect that a person with great wealth has a developed sense of spirituality and good manners. A true connoisseur of expensive products needs to see true quality behind the bright packaging.
The development of elite brands in Russia depends on social and psychological aspects, which requires premium segment companies to deeply adapt to current conditions. First of all, it is necessary to focus on the desires and preferences of customers, taking into account the unique features of this market.
The word "premium" usually implies such concepts as high quality, well-being, success. These associations are the basis for the promotion strategies of high-end brands. However, for consumers in Russia, it is extremely important that premium products help them stand out and confirm their high status among others. Unlike the mass market, where everything is quite straightforward, the premium segment is a complex structure divided into small subcategories.
Among premium goods in Russia, perfumes, alcoholic beverages, and products released under the auspices of famous high fashion houses stand out. The promotion of these goods has much in common with the general market.
There is also a segment that is inaccessible to the mass consumer, which includes exclusive goods: premium real estate, original jewelry, rare antiques, various types of vehicles (cars, yachts, aircraft). The gap between these and more accessible market sectors is significant, and in the case of premium goods, the difficulties associated with their promotion on the market are exacerbated.
The premium segment requires a unique, personalized approach to marketing that focuses on the individuality of each customer. Unlike the mass market, the promotion strategy is not product-oriented, but consumer-oriented, going from the top to the bottom. The complexity of working with premium customers lies in their unpredictability and requires individual service from a manager to each customer.
In Russia, the premium segment of the market attracts capital from both domestic and foreign investors. The key to success lies not only in the presence of well-known brands in the portfolio, but also in the effectiveness of distribution management and interaction with customers. An adequate strategy for promoting a high-class brand provides a company with the opportunity to earn significant amounts.