How to write to a B2B audience?
Posted: Sun Dec 22, 2024 6:08 am
Are you one of the best writers when it comes to talking to people, but when the topic comes to B2B acronyms, you struggle? Don't worry, it's normal to have some doubts when you have to write B2B content, but remember: companies are made up of people and you're good at talking to them!
However, if you want to gain knowledge on how to write for B2B, take note of these tips that we bring you and become a more complete writer.
Think “customer to customer”
Before you start writing, you need to put yourself in the client's shoes. Who do you want to serve with that content? Who are the people in that business? For example, if you're writing for an advertising agency whatsapp philippines that has other business clients, who does that agency want to engage with? Marketing! In marketing, how do people typically consume information? What kind of language is accessible to them?
Similarly, if you're writing for a consulting firm that provides services to other businesses, you need to assess who the people are who received that content. Managers, directors, CEOs, and other professionals who have a more corporate focus. In other words, the tone of the company has to change to capture the attention of those people and get them to interact positively with the content.
Explore the client's website and blog
To understand what kind of content your customer expects, browse the company's site, paying attention to the language used, the terms specific to the area, and the solutions the company offers to its customers. This information can be used as a hook throughout the content to direct readers to the company's site and help with conversion.
Also check out the company's blog (if they have one) to understand how the client engages with the public. Is it formal or informal? Does it use a lot of data and statistics or share tips and experiences? Also, even if you haven't been asked to, identify some previously published articles that can be linked to your content to generate more traffic for the client.
Internal links are important and keep visitors on your blog longer, increasing the chances of conversion.
Know the business and the sector
How are you going to talk about agricultural business if you haven't read anything about it? And about family wills? If you want to be a good web writer for B2B audiences, you have to invest your time in learning more about the sector in which the client operates, who their competition is, who their target audience is, and what the challenges and opportunities of the market are. Only with a good amount of knowledge will you be able to write quality content that brings real results to the client.
However, if you want to gain knowledge on how to write for B2B, take note of these tips that we bring you and become a more complete writer.
Think “customer to customer”
Before you start writing, you need to put yourself in the client's shoes. Who do you want to serve with that content? Who are the people in that business? For example, if you're writing for an advertising agency whatsapp philippines that has other business clients, who does that agency want to engage with? Marketing! In marketing, how do people typically consume information? What kind of language is accessible to them?
Similarly, if you're writing for a consulting firm that provides services to other businesses, you need to assess who the people are who received that content. Managers, directors, CEOs, and other professionals who have a more corporate focus. In other words, the tone of the company has to change to capture the attention of those people and get them to interact positively with the content.
Explore the client's website and blog
To understand what kind of content your customer expects, browse the company's site, paying attention to the language used, the terms specific to the area, and the solutions the company offers to its customers. This information can be used as a hook throughout the content to direct readers to the company's site and help with conversion.
Also check out the company's blog (if they have one) to understand how the client engages with the public. Is it formal or informal? Does it use a lot of data and statistics or share tips and experiences? Also, even if you haven't been asked to, identify some previously published articles that can be linked to your content to generate more traffic for the client.
Internal links are important and keep visitors on your blog longer, increasing the chances of conversion.
Know the business and the sector
How are you going to talk about agricultural business if you haven't read anything about it? And about family wills? If you want to be a good web writer for B2B audiences, you have to invest your time in learning more about the sector in which the client operates, who their competition is, who their target audience is, and what the challenges and opportunities of the market are. Only with a good amount of knowledge will you be able to write quality content that brings real results to the client.