In a highly connected society, we are able to reach out to customers in a matter of seconds through email, our website and social media. With the amount of different avenues available to get our messages across, we have to give our customers the most convenient ways of communicating with our brand.
When it comes to onboarding new customers, if a customer wants to reach out to us on Twitter, we have to be there, answering their questions. Many customers use this channel when it comes to asking questions and learning more about our products. This is a powerful way to keep their attention, which results in higher retention rates.
Build Real Relationships
Personalize the experience with every customer in order to strengthen relationships and retain them. Lagging companies treat their customers like a number. This won’t work to keep their attention. By learning more about their interests and goals, it’s best to create an engaging experience.
How is this possible? Collect as much data as you can through engagement to make prospects and customers happy to be your clients. Gaining trust means always being prepared to answer questions, and doing so quickly at that. The quicker you are at responding to inquiries, the more delightful will their experience be.
Key takeaway
Onboarding new customers is an integral part of the communication process. It makes a difference between a higher retention rate or higher churn. By offering users ongoing training and availability on multiple channels, you will be able to retain new customers. How is your onboarding process? Are you achieving success with new customers and retaining them for the long haul?
Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have created a new type engagement process. And while all of this is well and good, marketers are still making a common email marketing mistake.