The ExactTarget reps were extremely receptive

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Of marketers say they could be using email better! 42% of marketers don't know their ROI from Email. The top two reasons (by far) customers unsubscribe: 1) Emails aren't relevant to them. 2) Received too many emails from sender. Consumers overwhelmingly demonstrate that they now demand greater control of email frequency, content, and easy unsubscribe/preference controls. That concluded sessions for Day 2 (there was one more in the middle of the day, but I had some other work to attend to).


The day finished with an armada of chartered buses email lists australia taking everyone to the Murat Theater for a hysterical comedy performance by Second City, followed by a They Might Be Giants concert! Again, the extravagance, detail, and execution of this event put even the biggest parties I've seen Google or Microsoft throw to shame. They Might Be Giants at COnnections '09 They Might Be Giants play Connections '09 DAY 3 The final day of the conference started off early for me as I joined five other folks bright-and-early for a small business discussion panel with several reps from ExactTarget.





It was refreshing to hear how similar the problems were that we all faced, despite our businesses being very different. to our input and seemed to take even our most minor gripes very seriously. It was a fantastic opportunity for giving and gathering customer feedback, one I definitely hope to emulate at events we put on in the future. "Extreme Makeover: Email Design Competition" There were two major events scheduled for the closing hours of the event.