Do we want to include newsletters in advertising? Then you need a specific tool called Mailcharts.com , its function is to monitor the email marketing work done by competitors. So you can understand where and how to improve your sending of DEM and newsletters.
Reviews
Reviews also need to be monitored because with this tool you can philippines country code mobile number get substantial information about the weak points of your competitors. If I can identify a sore point, reiterated several times by customers, I can strengthen my brand on that front.
The same goes for praise left to other brands: you can use these insights to understand what is missing in your work. Or what can be optimized. In these cases I recommend using Google Alerts to monitor any mentions of the brand name. If you are looking for competitor analysis tools that can track the web more deeply you can use Talkwalker which works well in forums and social networks.
E-commerce
Another fundamental aspect for competitor analysis concerns the work that is done every day for the optimization of e-commerce. Those who have a site designed to sell online must keep under control every detail of the competitors and, in particular, the prices. This is not a detail.
Pricing is a pillar of marketing strategy : to be competitive you must monitor the price variations imposed by your colleagues, in order to set a strategy.