Here at Close Brasil Digital, our Content Marketing strategy consists of publishing blog posts (like this one and also on our clients' blogs), rich materials like e-books and relevant content on social media.
Using content to attract new customers is an excellent action, however, it must be of quality and, what is whatsapp number in philippines obviously, of interest to your audience.
The goal of Inbound Marketing is to attract people to an offer, exchange that offer for their data, and educate them until they become customers.
However, this Inbound process comes directly into contact with Content Marketing, as there is no way to generate Leads without good content.
We can summarize Content Marketing as a strategy to attract and engage with consumers and Inbound Marketing as a conversion and sales strategy.
In an Inbound strategy, the purpose of the content must be well defined. Always consider the following criteria: it must be useful, of quality, relevant and solve the problems and needs of the target audience.
The two go hand in hand
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