Exceed understands the difficulties

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There was a 5% increase in users completing that step, however, the total orders decreased by 5%. Example 5: Insert a tripwire into your marketing funnel strategy example of marketing funnel with tripwire First of all, let's start with the definition of tripwire : it is the sale of your inexpensive product or service at a price so low that it overcomes any doubts in the buyer. This is not a lead magnet (the classic e-book) because it still has a price (often used to cover expenses). The marketing strategy that uses the tripwire aims to convince the customer to gradually purchase increasingly more expensive products.


Inside the Astra blog you can find an article indian mobile number dedicated to this very topic. The example I want to tell you about is Exceed Nutrition: a portal specialized in models and courses designed specifically to help nutritionists and personal trainers grow their business. What is the tripwire they used? Exceed Nutrition offers a 14-day trial with access to all the features of the $1 subscription. This portal's marketing funnel also features a 30-day money back guarantee. Exceed Nutrition is so confident that its new customer will find the Masterclass useful that it does not invoke “stupid” conditions: if they are not satisfied within the first 30 days, they will refund them without problems.



The most important link in this strategy is represented by a perfect landing page : Promise to solve the problem (building a successful online fitness business) Direct questions that demonstrate how the visitor is encountering Differences from the competition (e.g. overcrowded courses) Strengths and detailed description of the offer Descriptive video Choose from multiple subscription plans available Presentation (and CV) of the creator of the platform Video interviews with some satisfied customers Positive reviews “Satisfaction or your money back” guarantee Answers to frequently asked questions Insights The funnel is not the only strategy that our digital marketing agency in Forlì Cesena applies for its clients.